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Our mission is to put free preparedness guides into every home in San Francisco (and eventually, the entire Bay Area).

Years ago, I was invited to participate in GOOD Design Bay Area, a forum for problem-solving, creativity and social change. It was co-presented by AIA San Francisco, GOOD Magazine, and SPUR. I was partnered with the Bay Area Red Cross to solve one of their greatest problems: staging disaster response resources in low income and vulnerable communities. 

The project was an eye-opener, and resulted in a number of recommendations. One observation was that despite plenty of information being available online, and several awareness campaigns, many residents still didn’t have a plan, supplies, or even know what to do after a major disaster. There’s an expectation that someone else will take care of it. 

Basic Safety Net was created to address a gap in our approach to dealing with emergencies: what happens immediately after a major disaster, and how to prevent additional risks to health and property damage. How will residents get information if the internet is down? 

As we saw after the Loma Prieta earthquake, our emergency services aren’t nearly staffed to handle a major event. This led to the forming of NERT, free emergency training from the San Francisco Fire Department. This is an amazing program and led to a nationwide effort by other cities to get better prepared. If you haven’t taken the courses, you should absolutely sign up. 

These guides won’t solve everything, but they’ll help (this report authored by SPUR has a great analysis of what’s actually needed). Sure, some folks will make plans and get supplies. Many won’t. I imagine the guides will sit in kitchen drawers for 15 years. And if a big one hits, people will pull them out and be better able to deal with the aftermath. Maybe one fire is prevented. Maybe one life is saved. Doesn’t that make it worth the effort? 

About Brian Singer
Brian (also known as “someguy”) is an artist and designer, with a habit of tackling social issues. He’s created global art experiments, like The 1000 Journals Project, taken innovative approaches to dealing with distracted driving, and created provocative street art about the homelessness issue. You can check out his latest projects and art at www.someguy.is  


SF72 – San Francisco Department of Emergency Management
Red Cross – Emergency preparedness
AlertSF – Text notifications


NERT – FREE Neighborhood Emergency Response Training from the San Francisco Fire Department
Red Cross – First Aid, CPR, etc. 


2830 20th Street
San Francisco, CA 94110