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Our plan is to launch a GoFundMe campaign in order to cover printing costs and distribution through the US Postal Service.

There are roughly 345,000 households in San Francisco. Current estimates put printing and distribution via the USPS, at around $26,000 to reach 50,000 homes. This puts the total funds needed at around $182,000. It might seem like a lot, but compared to the cost of damage from one fire, or the loss of just one life, it’s a worthwhile investment. 

Starting with those with the greatest need

We’ll begin by prioritizing the households with the lowest income. Depending on the amount of funding raised, we’ll then move on to other neighborhoods, one zip code at at time. If we reach our goal, or raise more money, we’ll begin distribution beyond San Francisco to Oakland and surrounding cities. 

Multi-language approach

Given the diverse population of San Francisco, we’re producing the guides in two versions. The first is English + Spanish, and the second is English + Chinese. If we’re able to, we’ll also create one in English + Tagalog, for our Filipino population. 


SF72 – San Francisco Department of Emergency Management
Red Cross – Emergency preparedness
AlertSF – Text notifications


NERT – FREE Neighborhood Emergency Response Training from the San Francisco Fire Department
Red Cross – First Aid, CPR, etc. 


2830 20th Street
San Francisco, CA 94110